What I love about it:
- A rich formulation with perfect consistency to *build up* the lashes.
- The curve to the brush really *lifts* lashes upwards (when you sweep from under the lashes)
- Highly pigmented
- The curved brush actually coats each lash evenly
- Helps to *fan lashes out*
- Visibly lengthens & thickens lashes
- Did not flake/drop or irritate my eyes
Would I purchase it again? For the (around £5.99 ) mascara it is incredible value and performs as well as some of the much more pricey (high end mascaras) I most certainly will! A brilliant all rounder and no cons for this......for the price it is excellent quality and value.